Desert Water · The Global Takeover
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Founded by Olympic medalist Will Claye · Global rollout · 2027–2030

Born in the desert. Poured worldwide.

AluminumPlasticGlassOn tapInside theirs
Desert Water plastic, navyPlastic · navy wrap
Desert Water plastic, silver fadePlastic · silver fade
Desert Water aluminumAluminum · the icon
Desert Water cobalt glassCobalt glass · engraved
Partner roadmap · ConfidentialNov 2026

The source · the founder · why this water exists

Hop. Step. Jump.

Desert Water · The Global TakeoverTap a landing

01 · The prize

$0B

Bottled water, worldwide, 2025.
Everyone fights for the shelf.
Nobody owns the chain.

#1

packaged beverage by volume, 10 years running

$0B

the US alone — our launchpad

+0%

yearly — Middle East & Africa, the fastest-growing region. Desert country.

Desert Water · The Global TakeoverFortune Business Insights 2026 · Ken Research 2026 · IBWA / BMC 2025

02 · The rollout · Phoenix → the world

One drop. Five waves. The world.

Desert Water · The Global TakeoverSelect a wave · or press play

03 · The thesis

Own every link. Source to sip.

Select a link to see where it lives.
Layer 0 · Purification Portable reverse osmosis under every link — any water on earth in, Desert Water out.
Desert Water · The Global TakeoverControl the chain and the shelf takes care of itself

Layer 0 · Portable purification · any coastline on earth

Any water. Anywhere. Press start.

Vital Lyfe Access cutaway Vital Lyfe Access unit
Quick-connect bulkheads
UV-C chamber · NSF 55
Feed-water + TDS sensors
RO membrane · 99.5%+ salt rejection
High-pressure pump
210 Wh battery · AC / DC / solar
In35,000ppm · seawater
→
Out—ppm · Desert Water
IntakeSensorsPumpRO membraneUV-CDesert Water
0

salt rejection

0

gal / hr fresh water

0

lb · carry handle

0

Wh battery

Seawater in. Desert Water out.

Every yacht and marina — the ocean becomes our source

Where there is no water

Relief sites and global projects, off a car or solar

Our refill network

Stands, venues, hotels — no truck required

Inside their operations

Purification-as-a-service — we hold the contract

Desert Water · The Global TakeoverPowered by Vital Lyfe Access · IP66 · ISTA-6 · NSF 55 UV-C

Layer 1 · Source · Fill · Ship

Our source. Our fill. Free freight.

Source

WaterPallets spring

Born in the desert. The name is the story.

Fill

Capacity secured

Pre-printed vessels, filling locked.

Ship

Free distribution

WaterPallets delivers at no cost. The margin stays in the chain.

aluminum
plastic navy
plastic silver
glass

Into every vessel

Desert Water · The Global TakeoverSource + logistics in one partner

Layer 2 · Four formats

A vessel for every room.

aluminum
Aluminum

The everyday icon

Premium · resealable · recyclable

Aluminum

Where it goes

  • Sports + venues
  • Grocery / FDM
  • Yachts + hotels
  • Team editions

The format venues are switching to.

plastic navyplastic silver
Plastic

Built for scale

Full-wrap · two finishes

Plastic

Where it goes

  • Disaster relief · live
  • Co-packers + majors
  • Global projects
  • Pallets, fast

Speed, weight and stacking.

glass
Glass

The luxury pour

Cobalt glass · white engraving

Glass

Where it goes

  • Fine jewelers
  • Luxury houses
  • Artists + labels
  • Suites + yachts

Numbered. Gifted. Seen.

On tap

The refill

Purification inside · Desert Water out

On tap

Where it goes

  • Stadium stands
  • Hotels + marinas
  • Relief + global sites
  • Yachts — seawater in

The brand where no bottle goes.

Desert Water · The Global TakeoverSelect a vessel for its channels

Layer 3 · Eight doors, opened by who we know

Relationships, not reps.

Select a door.

Desert Water · The Global TakeoverAL PET Glass Tap Base

Deep cut 1 · Sports · the authority

Built by an Olympian.

Desert Water × Klutch Sports Group, All-Star Weekend
× Klutch Sports Group · All-Star Weekend

Credibility we don't have to buy.

The agency behind basketball's biggest names put our bottle in All-Star Weekend. Behind it: a 3× Olympic medalist with 11 years inside Red Bull, a platinum record, 120K followers and a roster of D1 athletes he trains.

Klutch Sports Group

Co-branded bottle · All-Star Weekend · live

Will's circle

Olympians · Red Bull family · D1 athletes & coaches · music

The locker room

Teams · training rooms · tunnels

The sideline

Poured on camera, every game

Our stands

The concession stands we run · AZ + CA

The crowd

Every seat in the building

Desert Water · The Global TakeoverThe door no sales team can open

Deep cut 2 · Stadiums + concessions · from our stands to every stand

Own the only water in the building.

1
2
3
4
5
1

Concession stands

Ours today · aluminum at every register · refill behind the counter

2

Suites + club level

Cobalt glass, numbered team edition

3

Hydration zones

Desert Water refill stations — named, branded, ours

4

Loading dock

Relief pallets staged on-site · stadium = regional hub

5

The tunnel + sideline

Athletes pour on camera

Carve water out of the soda dealSign the concessionaireSell the plastic-free program
Desert Water · The Global TakeoverPrecedents: Rams carve-out · United Center + Culligan · Kings + PATH · Bears + Culligan filtration

The mission · Elevate the next generation · Heat Wav × Desert Water · live in AZ + CA

Every field. Every weekend.

Girls HS flag football · US

15,716→0

2021–22 → 2025–26 · 6.5× in four seasons

California

0

CIF girls flag · #6 girls sport

Arizona

0 programs · 0 NFL FLAG teams

from 54 schools in 2023

1

The club · now

Heat Wav Athletics

Mesa 501(c)(3) · #4 nationally 14U girls · 9 athletes at Team USA Summer Series · first-in-category water

2

The operators · 2027

Hard Count · USA Flag · Pylon · AZ circuits

72-team qualifiers to 780-team nationals · official water + heat-safety partner

3

The complexes · 2027–28

AZ Athletic Grounds · Great Park · Dignity Health SP

Supply the house concessionaire · refill stations where fields have no water

4

The summit · 2028

Flag football debuts at LA28

An Olympian's water at the Games · the youth lane nobody owns yet

The offer to every operator

Heat-Safe Zone

Shade · chilled refill · live heat readout. Free. Their liability problem, solved.

Team cooler program

Every team checks in to a stocked cooler. Reorders flow through the club.

Every bottle funds the club

QR on every bottle routes a cut to the team that sold it.

Desert Water · The Global TakeoverWater lane open below Gatorade · no Olympic marks · NFHS · CIF · AIA · USA Football

Deep cut 3 · The beverage majors

Be the water inside their drinks.

The shelf

Red Bull · Pepsi · Dr Pepper · energy + RTD cans

Their brands

Red Bull · PepsiCo · Keurig Dr Pepper · co-packers

Desert Water

The water base inside every can

Purification

Our tech, one layer deeper

The door: Red Bull

Will was a Red Bull athlete for 11 years — a relationship, not a cold call

Ingredient supply

The spec'd water base for co-packers + RTD lines — "Made with Desert Water"

Purification-as-a-service

Our units inside their plants, worldwide. We hold the service contract

Ingredient brand

A small mark on partner cans — the Intel Inside of water

Even when the can says Pepsi, the water says Desert.

Desert Water · The Global TakeoverFirst door: Red Bull via Will · then co-packers and regional lines

Give back first · Disaster relief · the Desert Water name stays on it

Relief is moving. Next: every continent.

Live

Pallets are rolling via WaterPallets. Six channels to lock through who we know.

Emergency stockpiles

Shelters + evacuation

First responders

Cities + counties

Military + bases

Relief NGOs

Desert Water · The Global TakeoverWaterPallets supplies + ships free · portable purification wherever water is gone

Deep cut 5 · Glass · the premium crowd

Glass for the icons.

Desert Water cobalt glass

Fine jewelers

In-store pour · client gifting

Luxury houses

VIP lounges · launches · penthouse suites

The artists everyone is streaming

Tour riders · backstage · courtside

Labels + release nights

Numbered drops · limited editions

Desert Water · The Global TakeoverCobalt glass · white engraving · numbered editions

The 2028 board · what's locked, what's open

Coca-Cola owns the ring. Nobody owns the city.

LockedPartly openOpen now

LA28 · Team USA

Official water

Locked → 2032

Coca-Cola + Mengniu hold IOC rights for all non-alcoholic beverages through 2032. Team USA follows.

Don't chase it — own Los Angeles instead.

NFL · league

Official beverage

Locked

PepsiCo umbrella: Pepsi, Gatorade, Aquafina, LIFEWTR.

The door: team + venue, and a separate water-filtration category (Culligan × Bears, Jul 2026) — a purification deal.

NBA · league

Soft drink

Locked

Sprite, multiyear since Mar 2026. League-level water unconfirmed — ask.

Team-level water is open (Nets × Essentia).

MLB · league

Official water

Opening now

The only league that sells water as its own category. Primo's "at least three years" ran out after the 2026 season.

Call MLB partnerships before December.

Team + venue

Official water

Open · proven

Inter Miami × A1R (Jan 2026), United Center × Culligan, Nets × Essentia all carved water out of soda deals.

Win by solving the venue's plastic problem.

NIL

College athletes

Open today

NIL Go cleared $355M last year. Real brand, real content, no school marks → approved.

Sign Olympic-sport athletes who'll qualify for LA28.

Olympic-sport NGBs

Official water

Partly open

USA Basketball went to Essentia (Aug 2026).

USA Track & Field — Will's sport — appears unclaimed. Swimming, Volleyball, Surfing worth checking.

Los Angeles · 2028

The water of the city

Open

LA venues in normal business, hospitality houses, athletes under Rule 40, refill + aluminum matching LA28's "100% hydration stations" goal.

No Olympic marks needed.

Desert Water · The Global TakeoverResearch: league releases · SBJ · IOC · LA28 · USOPC · Nov 2026

The US runway · today → July 2028 · then the world

Three lanes. Twenty months.

Today
Nov 2026
Feb 2027
Nov 2027
Jul 2028
Next 90 daysProve it
Next 12 monthsScale it
Summer 2028Own the city
Leagues

Call MLB on water

Before December

NFL · NBA filtration category

Purification × 2 teams

League water · next cycle

NBA ask with proof in hand

Venues

2 venue carve-outs

Before 2027 seasons

Concessionaire approval

+ 2–3 LA venues

Water of Los Angeles

Venues · houses · refill

Athletes

Will's circle · 10–25 pros + NIL

Olympic sports + basketball

Sign an NGB · file Rule 40

USATF first

Athlete campaign

In market before the blackout

Move the timeline or select a milestone.

Desert Water · The Global TakeoverGames: Jul 14–30, 2028 · Paralympics: Aug 15–27

How it compounds

Seen. Tasted. Asked for. Again.

DESERT
WATER

SEEN

Athletes · artists · culture

EXPERIENCED

Stadiums · yachts · suites

REQUESTED

Venues and co-packers ask by name

REPEATED

Refills · service contracts · renewals

Desert Water · The Global TakeoverEach turn makes the next one cheaper

The decision

Pick the first link to lock.

Stadium

Our stands → one whole venue

MLB water

The one league door that's open

Inside

Open the Red Bull door

Go global

Open the Gulf through Will's circuit

One link. 90 days. Decide at Wednesday's huddle.
Desert Water · The Global TakeoverOpen the execution plan →